#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One Bernhard Warner

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Kindle Edition

124 pages


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#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One  by  Bernhard Warner

#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One by Bernhard Warner
| Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 124 pages | ISBN: | 6.34 Mb

#FAIL chronicles [a] kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few “friends” or “followers.” From a lock-picking geek’s take-down ofMore#FAIL chronicles [a] kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few “friends” or “followers.” From a lock-picking geek’s take-down of Kryptonite in 2004 to Carnival Corp’s tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers.

There are plenty of mistakes to learn from here – or at least chuckle at in disbelief.



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